Onsite Advertiser Sign-up: P45s for the Ad Sales team?

20 Nov 2005: I’ve read loads of reports about the new Google Onsite Advertiser Sign-up facility and seen one semi-decent discussion of it, but nobody quite seems to have got it yet. Advertisers can now choose a site and say to Google: “manage my ads on this site please – I’m not going to book direct any longer.” For the past couple of years, I’ve been saying that whilst AdWords has made Google one of the largest advertising mediums in the world, the most significant thing about AdSense is that it’s making Google the largest media buyer in the world. Several more pieces are needed along the way for this to fully happen, but with the introduction of image ads (giving the advertiser [...]

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