9 Nov 2007 by Chris     No Comments    Posted under: Gadgetry and IT, News/Media/Sport

Born to Jump

I’m always amused when Google’s AdWords ads go wrong. They’re supposed to be “contextual”, assessing the search query and matching the right ads to it. My amusement at coming straight in at number one in the Google search results for “discount booze for tramps” (following a blog post about an off-licence yesterday) turned to even greater amusement to see a column of AdWords ads about trampolines. My first thought was that maybe the word “tramps” confused Google because they don’t use the term in the USA. But tramps like us, baby we were born to run. So clearly they do, at least in New Jersey. Perhaps these trampoline advertisers have all chosen “tramps” as a keyword. Or maybe there’s a big market in exercise equipment for the homeless at the moment.

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