28 Feb 2008 by  3 Comments    Posted under: News/Media/Sport

More taxpayer-funded misGuided Bus PR puffery

Cambridgeshire County Council has made a couple of expensive-looking videos to promote the Cambridge to St Ives misGuided Bus – it would appear that a substantial portion of the staggering £100M+ budget for this huge white elephant has gone the way of PR firms, as seems to be standard practice nowadays. As soon as they posted the videos on YouTube, as if by magic, someone stumbled upon them and commented favourably (“I think the guided busway looks fantastic and should at long last offer a real incentive for people to leave their cars at home”). What a stroke of luck for the Council! I assume that person was a random member of the public who just happens to have made their first YouTube comments that day, hasn’t made any YouTube comments elsewhere since, and just happens to write in the style of a PR person.

They say we get the Council we deserve. I must have been a very bad boy at some time.

3 Comments + Add Comment

  • This is the most silly idea ever why is all this expense and very much a NEW idea replacing what could have been a LIGHT RAIL system ???

  • Nowhere in the world is there a truly successful guided bus system, let alone one of such length.

    Ruth Kelly today spouted a load of obvious nonsense about commuters to Cambridge leaving their cars and getting the guided bus to Cambridge thereby alleviating congestion on the A14.

    She most certainly doesn’t know that and has obviously listened to the wrong people!

  • You need to update your YouTube link.

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