The Word Magazine podcast, presumably RIP
OK, I’ll stand up and admit it: I’m a podcast addict. Whether it’s highlights of radio programmes I’d never have been able to listen to when broadcast live, or shows made by people who would be too niche or too daring for radio, my iPhone is full of them. Some of the most enjoyable speech programmes I’ve ever heard, including Danny Baker’s pioneering (but eventually aborted) attempt to make a living from podcasts, have been through this medium. I think that the podcast’s time is still to come, believe it or not, if Apple gets its act together and finally makes it easy for people to charge for the things. Would I pay to listen to intelligent podcasts such as The Guardian’s football weekly or the comedy of Collings and Herrin, should they ever make up? You bet I would. Not that I’m complaining about them being free, mind you.
What prompted me to write this, however, is the sad demise of my favourite podcast of all, the one whose unannounced appearance on my iPhone always cheered me up: the Word Magazine podcast. This was one of those initiatives which was primarily designed to complement and promote another medium, in this case Word Magazine itself. Unfortunately, in 2012, the magazine folded (to much dismay amongst its subscribers, and presumably even more from its staff), and the podcast went with it. The regular hour’s chat must have been an enjoyable exercise for its protagonists, the magazine’s founders Mark Ellen and David Hepworth, because its impact on the title’s sales would surely always have been questionable. They certainly sounded like they loved doing it.
The Word Magazine podcast ran for five or six years, and totalled 242 episodes. Many shows featured musicians talking about their careers in a way I just couldn’t see happening anywhere else. Ellen and Hepworth had the experience, enthusiasm and expertise to get so much out of their guests. One of the most memorable shows didn’t feature a musician at all, but the aforementioned broadcaster Danny Baker, almost immediately before he was diagnosed with cancer (from which he thankfully recovered). It was obvious from the start that all Baker needed was a cue, and off he’d launch into the most extraordinary stories from the seventies and eighties. That’s just what the Word Magazine podcast gave him. Although Baker gets plenty of broadcasting time, it’s rare to hear him talk about himself like he did on this show.
When they closed Word Magazine, they really closed it. The fantastic website just disappeared overnight, exactly as they’d announced it would. Now we just have the Internet Archive to remember it by*. Fortunately, they didn’t close the Word Magazine Podcast site; part of me (probably more in hope than expectation) wonders if this was because they might – just might – one day resurrect the Word Magazine podcast, perhaps on a subscription basis. If they do, I’ll be first at the iTunes Store with my credit card.
In the meantime, I’ve just downloaded all 242 episodes and archived them onto a couple of DVDs. Apparently there’s over 7 days’ solid listening there. I think I’ll ration myself and spread my “second listens” over the next few years.
*We do also have its user community-created successor, The Afterword.